Bewakoof is a perspective. The Society thinks that individuals are bewakoof, Individuals think that the society is . Yet, they so beautifully co-exist. Having said that, according to us, a Bewakoof believes in doing things he loves no matter what the society thinks. This passion led to the creation of this company and now this company is creating things that it loves. Bewakoof belives in the possibility of changing the world for better and make a difference. In all our diversities, there’s a bit of Bewakoof in each one of us, following our heart and refusing jobs which are much payed. They wanted to give a change to how people select fashion and created BEWAKOOF.com. They brought along ‘difference makers’ from various industries; design lovers, tech enthusiasts, quality buffs and marketing maniacs.Because, ‘Together we are worth more’. Today, Bewakoof.com, continues to do what it loves in order to transform the fashion landscape.