Bluegape is a platform to browse your interests and learn new things every day. Also share your learnings with others across communities. At bluegape, they are enabling brands to launch Fan Merchandise. They help brands design, manufacture and distribute the merchandise. Visual blogging helps you to be yourself in this world which moves fast and pay little attention. People take advantage of bluegape to share what they wish or they experience, to say what they think with visuals. Figure that we are Tumblr for Visual Blogging. They are capturing the knowledge/content sharing part. A platform which is built keeping in mind the creation and consumption behaviour of people on Mobile. While they are on Mobile, they content consumption behaviour is different. They don’t read long form of content. They actually don’t read but just look at things. Currently they are biggest in this space with 12 Million uniques per month, 25 Million sessions per month and 75 Million Pageviews per month.