Croma is the first electronics and durables retailer in India which extends itself with success into Croma Zip, Croma Kiosks stores and into www.cromaretail.com. Croma store is driven by Tata Group company Infiniti Retail. At the moment, there are more than 100 stores in 25 cities in India. Cromā claims to offer 6000 products across 8 categories. In India, Croma store’s retail allotment is more than 10% of e-commerce industries. It aims for 100% of the same. Cromā participated in the Great Online Shopping Festival (GOSF) in December 2014. GOSF was first started by Google India in 2012, and it is an event where e-commerce websites give customers discounts on products. Now, it is all set to launch groceries in their electronics megastore in India.