IndianRoots.com – NDTV Ethnic Retail Ltd; Founded in 2013. It’s a shoppingplace where Indians from all over the world can buy the best items from their country. They are with a hand picked selection of hand made linen and beautiful accessories, intricate accessories, hand woven pieces from artisans and craftsmen throughout India. It’s a land of color, diversity and magnificence. Indianroots is a space where people from India can converge to share and shop for wardrobes and home – be it daily or occasion wear. By bringing together the best in Indian Fashion, design, culture, arts and crafts. Indianroots not only delivers Indian products around the world, but they also believe in telling the story behind the clothes. They already got Emerging Concept of the year by the Star Retailer Awards 2014 and Indian eRetail Awards 2015 – Pure Play eRetailer of the Year respectively.