The Times of India Group includes IndiaTimes Shopping which is the biggest indian media composite organization. It can be considered one of the first in commerce of electronic and assists its customers using different channels for example online or marketing phones. Indiatimes Shopping initiated its operation in the year 2000, being one of the earliest e-commerce companies in India. It has various business models. It also provides platform services for brands to go online and sell their products in partnership through White-label. Some of the major categories sold through Indiatimes Shopping include men & women footwear, apparel & accessories, items for the beauty and lots more. India times Shopping at the moment performs availing of an hybrid model. Now users have the possibility of paying with credit card, cash on delivery and more.